6/10/2011

Beatles' Business Model (audio)
















Business advice is available from many sources - books, workshops, the Internet but - the Beatles???

Authors George Cassidy and Richard Courtney have written "Come Together" and explain why they believe the Fab Four followed a classic business model on their way to success.



Click HERE to listen to the audio





  • After listening to the audio file at least twice, please describe the business model The Beatles followed as described by the authors


  • Listen to the audio file once again and check how these words are used

available
on their way to
picking
gifted
set a goal
in their field
even though
focus on
achieving their goal
refused to
instead of
a common purpose
accomplish
they all were in sync
work ethic
two weeks off
in place of them
developed
in no small measure
on their own
create an image
aware of
shared with
had so much fun
overlooked
in a new light