8/07/2011

Kraft to split into two companies

US food giant Kraft has announced plans to split into two independent companies by the end of next year.

A global snacks business, with estimated revenues of $32bn will include Trident gum, Oreo biscuits and Cadbury.

The other company, a North American food business with revenues of $16bn, will take in brands including Kraft and Philadelphia cheeses, and Capri Sun.

Kraft business is growing in two different directions, which have different future strategic priorities, growth profiles and operational focus.

Its snack food business is focused on fast-growing, developing markets, while its grocery business is primarily focused on growing revenue in North America.

Creating two independent companies is a logical step.

"We have two strong, but distinct, portfolios," Kraft's chief executive Irene Rosenfeld said.

"Our strategic actions have put us in a position to create two great companies, each with the leadership, resources and strong market positions to realize their full potential."

Kraft has made a number of acquisitions in recent years, including LU Biscuits from French food group Danone and the controversial takeover of Cadbury in the UK.

The board must first approve the plan to split into two companies. Then Kraft will at least 12 months to restructure.

adapted from BBC News