Marina Shifrin, a 25-year-old University of Missouri-Columbia journalism graduate, quit her job at Next Media Animation, the Taiwanese animator that makes crazy, funny and often disturbing videos.
Her "I quit" video has gone viral and received more than 14.5m hits on YouTube so far.
Marina Shifrin explains in a blog post titled "Journalism is dead (to me)" that she's tired of how journalism has become about clicks over quality.
"I am not saying that all journalism is bad. I am saying that most popular 'journalism' is bad. You can't blame the writers, though, we're scared into it. We're the ones writing the stories about the poor job market. That's why when we find a job that remotely carries just the slightest essence of journalism we gently bend at the waist, place our elbows upon our desk and let the Clicks have their way."
And so, she writes, she's making way for other journalists, ones willing to give up their relationships and social lives for a job.
"I work for an awesome company that makes news videos. I have put my life into this job, but my boss says quantity, speed and views are what is most important.
I believe it's more important to focus on the quality of the content. Here is a little video I made explaining my feelings"
But Next Media Animation wasn't willing to let Shifrin have the last laugh. So some days later, the company posted its own video response, mimicking the format Shifrin used in her own video and using the exact same Kanye song.
Here is Kanye West's "Gone"
Wished I had told
Ooh was (the) only one
But it's too late, it's too late
He's gone
You sweat her, and I ain't talkin 'bout a Coogi
You a big L, and I ain't talkin 'bout Cool J
See me at the airport, at least 20 Louis
Treat me like the Prince and this my sweet brother Numpsay
BROTHER NUMPSAY! Groupies sound too choosy
Take 'em to the show and talk all through the movies
Says she want diamonds, I took her to Ruby Tuesdays
If we up in Friday's, I still have it my way
Too late, we, gone - we strivin home
Gone - we ride on chrome
It's too late
Y'all don't want no prob from me
What you rappers could get is a job from me
Maybe you could be my intern, and in turn
I'll show you how I cook up summer, in the winter
Aaron love the raw dog, when will he learn
Caught somethin on the Usher tour he had to "Let it Burn"
Plus he already got three chil'run
Arguin over babysitters like, "Bitch - it's yo' turn!"
Damn 'Ye, it'd be stupid to ditch you
Even your superficial raps is super official
R-R-R-Roc Pastelle with Gucci on
With TV's in the ride, throw a movie on
Said he couldn't rap now he at the top with doobie long
Cause the dookie's on any song that they threw me on, gone
We strivin home, gone
I ride on chrome...
We strivin home, gone
Killa, I ride on chrome
Knock knock, who's there? Killa Cam, Killa who?
Killa Cam, hustler, grinder, gorilla true
Oh my chinchilla blue, blue you ever dealt with a dealer
Well here's the deal ma we goin to the dealer booth
No concealin, no ceiling I don't need a roof
