"Mistakes", the latest road safety ad by the New Zealand Transport Agency, uses powerful imagery and emotion and has a grim message for drivers who love speeding.
The 60-second video of the ad campaign has gone viral on the Internet, which is exactly what the agency hoped for.
"Mistakes" aims to reduce the number of deaths and injuries from road accidents. National media manager of the transport agency, Andrew Knackstedt, explained that the ad targets regular drivers who drive "comfortably" fast, usually going beyond the speed limit.
The hard-hitting road safety ad features two drivers both making mistakes while driving. The ad explains that when people drive, they share the road with others. The speed drivers choose should consider the possibility of errors along the way.
New Zealand's Transport Agency got their point across as hundreds of people left comments and expressed their support for the powerful campaign. Others who have watched the video felt scared because it could happen to them in real life if they're not careful.
According to Mr Knackstedt, 20 per cent of fatal and serious injuries from vehicle accidents in New Zealand are caused by speed. The thought-provoking ad will run for two years.
The New Zealand Transport Agency and the Auckland Council are investigating road safety improvements, including a discussion of plans to protect pedestrians and cyclists.
Here's the SHOCKING ad
You can also watch this ad by clicking on the Play Button
Aarticle dapted from "International Business Time - Australia"
