1/31/2016

Barbie's latest makeover



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Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll (was – were) first introduced, California-based toy maker Mattel released the new models (in – on) Thursday.

Mattel (kept – keeps) the dramatic reinvention top secret and (spent – spend) two years revamping the classic Barbie to meet realistic body expectations. 

Barbie, the world's (more –most) famous doll, (have – has) a new body. In fact, she (has – must have) three new bodies – tall Barbie, curvy Barbie with a tummy that actually protrudes and petite Barbie, which is shorter but (as skinnier than) (as skinny as) the original.

The new dolls have seven skin tones, 22 eye colors, 24 hairstyles and new clothes and accessories (for – to) represent different ethnicities, (so that – despite) the dolls are a step closer to representing the girls that play with them.

The new dolls are available for order from Mattel's website starting Thursday and (must – will) go on sale (in – on) the spring of 2016 worldwide.

(However - Although), Mattel warned that not all clothes will fit all dolls. 

Evelyn Mazzocco, senior vice president and global general manager of the Barbie brand, said in a statement: "We are (excited - exciting) to literally be changing the face of the brand. (This –These) new dolls represent a line that is (more – most) reflective of the world girls see around them. The variety in body type, skin tones and style (allow – allows) girls to find a doll that (speak – speaks) to them. We (belief – believe) we have a responsibility to girls and parents to reflect a (more broad – broader) view of beauty".

The new curvy Barbie has a bigger bust, behind, thicker thighs and a protruding tummy. She landed on the cover of Time magazine (on – in) Thursday with the headline "Now can we stop (talking – talk) about my body?"

The classic Barbie doll, which was launched (on – in) 1959 as a teen (in – with) a zebra-striped swimsuit, will remain as part of the Mattel line.

Estimates say three Barbies are sold every second.  (Although - Anyway), sales of Barbie dolls have dropped around 15% most quarters for the past two years (due to - as) girls increasingly turn to other dolls, electronic toys and tablets.




 adapted from VOA News and The Guardian