The beer will change its name to "America" from May to November. Budweisser wants Americans to focus on events like the US election, summer Olympics, and Copa America Centenario.
This is not the first time Brazilian-run, Belgium-based parent company, Anheuser-Busch InBev, has redesigned its labels. It has run pictures of the Statue of Liberty and the American flag on Budweiser's labels in previous summer promotions.
The company has also launched targeted marketing campaigns in other regions. Budweiser bottles were redesigned for New Year in China and linked to football and music events in the UK.
The Belgian-Brazilian company controls nearly 25% of the world's beer market. North America is its most profitable market.
Beer sales typically spike between the end of May and the beginning of September and AB-InBev's hope is that Budweiser new labeling will attract even more American consumers.
US Budweiser was created in St. Louis, Missouri in 1876. Due to a trademark battle, Ab-Inbev has to market the beer as "Bud" in many countries in the European Union, excluding Ireland, the UK and Spain.
The Czech beer-maker Budweiser Budvar Brewery controls the name in the other EU countries.
edited from BBC
