Coca-Cola company first paper bottle

In a year, Coca-Cola uses around three million metric tons of plastic packaging,much of which isn’t recycled.

The company is beginning to test alternative packaging—including a new paper bottle made by Paboco (“Paper Bottle Company”), a Danish startup.

 “Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step on the way,” Stijn Franssen, R&D packaging innovation manager for Coca-Cola EMEA, said in a statement when the project was announced.

After seven years of development, Paboco will now test the bottle on one of Coca-Cola 500 brands—a drink called Adez sold in Hungary. Initially, this will involve 2,000 bottles distributed via a local retail chain.

 The vodka brand Absolut will also test 2,000 of the bottles on its drinks in the U.K. and Sweden.

Paboco envisions that the material will be used for any type of plastic packaging and will someday replace other materials.

“All plastic packaging, glass bottles and metal cans will one day disappear” the company writes on its site. “And all packages will be recycled or will return to nature without harm.”

 

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Article from Fast Company  (edited)