The Emirates Airlines commercial was filmed at 829.8 meters at the top of the largest
building in the world, the Burj
Khalifa, with the help of Prime Productions AMG, based in Dubai.
The whole purpose of the 30-second commercial was
to celebrate a decision by the United Kingdom to reopen travel with the United
Arab Emirates (UAE).
At the beginning of the
clip, a woman is seen wearing the Emirates uniform holding several signs that
she passes little by little to finish giving a message: “Moving the United Arab Emirates to the Amber
list of the United Kingdom has made us feel at the top of the world. Fly
Emirates. Fly better”. At the end, the camera zooms out and takes a shot
of the spectacular view of Dubai.
And despite what many may
think, this commercial did not use any kind of green screen or special effects.
As Emirates Airlines showed with another video about the process, it was the
result of rigorous planning, training, testing and safety protocols.
A casting call was put out to Emirates’ very
own cabin crew team and although there were some willing and capable
candidates, the airline ended up hiring a professional skydiving instructor, Nicole Smith-Ludvik, ensure
the highest levels of safety.
The filming began at sunrise to capture the light of the golden hour. It took the team an hour and 15 minutes to climb from the 160th floor of
the Burj Khalifa to the top. The filming lasted approximately 5 hours,
Nicole wore a safety
harness under her Emirates uniform, which was attached to a platform and
was attached directly to the pinnacle.
A single drone was used to
film the entire sequence.
“We are always looking to
defy the norm and push the limits at Emirates. We do it every day through our
innovative services, our best product and of course, through our advertising.
The calm and confident cabin crew seen in the advertisement is an embodiment of
our front-line team, serving travelers and ensuring their safety. We are proud to be among the privileged few
who have been allowed to film atop the Burj Khalifa and even more proud to be
able to showcase our beautiful city, Dubai, ”said Sir Tim Clark , President of
Emirates Airline.
Nicole Smith-Ludvik is a
stuntwoman, parachutist, traveler, hiker and yoga instructor. She shared the
clip on Instagram and said. “This is, without a doubt, one of the most amazing
and exciting stunts I have ever done. A big thank you to Emirates Airlines for
their creative marketing idea! It was a pleasure to be part of the team”.
Article from NDTV
Click HERE to watch the commercial and HERE to snoop the behind the scenes
