TikTok users will soon be able to upload 10-minute-long videos. The video platform launched worldwide in 2018 allowing users to create one-minute videos. That length tripled in July 2021 to three minutes, following demand for longer videos in order to be able to incorporate more into one video.
TikTok
says an extension to 10 minutes will allow people to be more creative. A
company spokesperson said: "We're always thinking about new ways to enrich
the TikTok experience”
The new video length will be useful for many users, who often have to upload a video in several parts in order to give a tutorial or share a storytime.
Ironically, as TikTok expands to offer creators and users longer content, its rivals — based on TikTok’s success — are doing the opposite. Instagram launched short-form videos in the form of Reels, YouTube has the aptly-named Shorts, and Snapchat offers calls Spotlight. All these companies are trying to get the formula right.
With the new 10-minute time TikTok will be a bigger rival to YouTube. However, TikTok could lose users who prefer shorter videos. They could switch to other social media platforms, like Instagram's Reels, Snapchat's Spotlight, or YouTube's Shorts.
Shorter
videos are more popular with younger people, while longer videos are more
suited to older people.
Additionally,
the longer videos may increase TikTok's profits as they are "easier to
monetize ". Short videos are one of the reasons for TikTok's huge
popularity. It has more than one billion monthly active users.
You can also watch the video by clicking HERE
Adapted from Dexerto and The Verge
