“Every four years, we hear from countless dissatisfied Americans who threaten to leave the country if the ‘wrong’ candidate is elected into office. This year, we’re pleased to announce our newest innovation – Election Insurance.If your preferred candidate loses the election, Esurance will protect your home so you can move out of the country worry free.”
Allstate’s Esurance has used the
convergence of a volatile and unpredictable election year and April Fools’ Day
to have a little fun.
The fun is Esurance’s Election
Insurance home owner’s policy, designed to protect abandoned homes for the next
four years after their owners flee the United States following a presidential
election.
“We just wanted to celebrate April Fools’ Day
in an unexpected, lighthearted way to further engage people and connect them to
the Esurance brand,” spokesperson Dolleen Cross explained. “We also wanted to
let people know that if they are interested, we have a real homeowner’s product
they should check out.”
Some in the conservative insurance
industry might wonder whether an April Fools’ Day prank focused on the 2016
U.S. election, with candidates including Donald Trump and Hillary Clinton
causing plenty of intense debate, is the best way to go.
Cross said it was a sound choice
because “Esurance is a brand that understands the kind of social conversations
people are having today.”
“Whether it’s through events like
the Super Bowl or even a popular ‘holiday’ like April Fools’ Day, we recognize
the value of participating in relevant, timely conversations and cultural
moments,” Cross said.
“Esurance is a neutral observer,” Cross added.
“Every election we hear thousands of Americans threaten to leave the country if
the ‘wrong’ candidate wins, so we decided to have a little fun and created a
smart policy designed for those choosing to leave their homes to wait out the
presidential term abroad.”
edited from Insurance Journal
edited from Insurance Journal
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