7/14/2019

Netherlands tries to control tourism boom

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Barriers and advertising banners are being erected around fields in the tulip bulb region of the Netherlands in an attempt to deter a growing number of tourists from flattening the flowers to take selfies.
Tourists have been seen jumping above the tulips to secure the perfect picture, or lying down in the middle of fields, squashing the plants.
Simon Pennings, a grower near the town of Noordwijkerhout in the bulb region of south-west Netherlands, was the first to erect a barrier in his field, emblazoned with the slogan of a pilot campaign backed by the local tourist board: “Enjoy the flowers, respect our pride.”
Now, with as many as 42 million people forecast to visit the country annually by 2030, up from 18 million in 2018, the Netherlands tourist board is moving its focus from promoting the country as a tourist destination to trying to manage the huge numbers coming in by plane, train and automobile.
A country of 17 million people can have too much of a good thing, it is suggested.
Such is the nuisance factor of some tourists in parts of the Netherlands that the tourist board is even encouraging regions to take up a policy that might require actively dissuading people from visiting certain areas.
 Some cities and regions are very busy. Giethoorn, a small village with a lot of windmills and about 2,500 inhabitants is usually explored by boat through its network of small canals and visited by an estimated 350,000 Chinese tourists every year.
Amsterdam, home to 1.1 million people, attracts more than 17 million visitors a year.
The local municipality is seeking to halt the growth of hotels, souvenir shops, ticket sales outlets and cheese shops. Amsterdam Schiphol airport’s capacity will be capped and passenger vessels will be moved out of the city’s center.
Tourism earns the Dutch economy €82bn (£70bn) and in 2018 accounted for about 761,000 jobs – one in 13 jobs in the Netherlands.
Europeans remain the most likely to visit the Netherlands, with Germans and Belgians making up 42% of all tourists.

The ‘Iamsterdam’ sculpture – a popular photo spot – was removed from the square in front of the Rijksmuseum in Amsterdam last year

From The Guardian (edited)
Photograph: Merten Snijders/Getty Images/Lonely Planet Images