New York (CNN Business)Nike's newest shoe is "easy on, easy off" for those who can't put their shoes on without assistance -- or cannot be bothered.
Called the Go Flyease, it's Nike's first pair of lace-less sneakers that can easily be put on and taken off without using your hands. The casual shoe arrives at a time when people are touching fewer things during the pandemic.
The Go Flyease has unique features, including a tension band that secures the shoe in place of laces. Putting them on involves just stepping into the shoe so that it will snap into place. Taking them off is done by stepping on the heel.
The shoes will go on sale this month for $120 for subscribers of the free membership program on Nike's website. Broader availability is planned for later this year.
Nike's new shoes are coming at a time when home-bound consumers want comfort. That's evident from Crocs most recent earnings, which revealed a 55% jump in revenue.
Launching the new shoes on its website first also fits into Nike's strategy of selling directly to consumers rather through third-party retailers. The company reported in December that its online sales soared 84% in its most recent quarter as people snapped up fitness and casual shoes.
