AIG is one of the All Blacks’ biggest sponsors, so it’s not
a shock that the insurance company got the New Zealand rugby team to star in
its recent spot.
The All Blacks enter the Tokyo subway and exit at the famous
Shibuya crossing. They give each other a few signals and then split up, rushing
off to viciously tackle seemingly random Japanese people—a schoolgirl walking
along texting, a bicycle delivery guy, two cheerful co-workers, a man dressed
in a teddy-bear suit handing out fliers, a businessman in a bow-off with
another businessman. And it gets more ridiculous from there.
A player jumps through the window of a moving car. Another
sacks a window washer so quickly that her rag stays stuck to the pane. And then
a whole squad stops a car. Finally, they run a play, passing the ball and
kicking it through an office window to knock out a man working at a desk.
Watch the spot before reading on.
A couple of people have suggested the ad is too
violent, but I don’t think any of
them have ever watched a rugby game.
Of course, no actual pedestrians were harmed in the making
of the spot. It was filmed safely under controlled conditions and expert
supervision.
You can also watch the video by clicking on the Play Button
